Buy second hand Why We Buy The Science Of Shopping by Paco Underhill book online in India

Why We Buy The Science Of Shopping - Paco Underhill SECOND HAND BOOK ONLINE



Why We Buy The Science Of Shopping Paco Underhill detail

Why We Buy The Science Of Shopping - Paco Underhill book

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Why We Buy The Science Of Shopping - Paco Underhill second hand book online from UsedBooksFactory

Book Details
Title/Author: Why We Buy The Science Of Shopping / Paco Underhill
ISBN: 9780684849133
Edition/Binding: Updated, Revised ed. / Hardcover
Category: LEADERSHIP-MANAGEMENT-BUSINESS,
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Related Category: LEADERSHIP-MANAGEMENT-BUSINESS,

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About Why We Buy The Science Of Shopping

"Why We Buy" reports on evolving shopping culture. It's a book about us, from moms & dads to seniors & kids, what we do & don't do in restaurants, showrooms & stores. It's about the struggle among merchants, marketers & increasingly knowledgeable customers for control. With insight, anecdote & data, retail anthropologist Underhill leads a journey into shopping heaven & hell. For those in retailing & marketing, "Why We Buy" is a remarkably fresh guide, offering concrete & usable advice on how to adapt to changing customers. For the public, it's a charming, sometimes disconcerting mirror of who we really are.
Underhill & his Envirosell company, are credited as being the founders of the science of shopping. For decades, he's been leading blue-chip clients into retail trenches. Like a modern-day Margaret Mead observing the local mail, his firm records & measures what goes on in stores as we wander or rush about, find what we want & sometimes do the unexpected. From base camps in NYC, Milan & Sydney, he & his colleagues follow in person & on videotape between 50-70,000 shoppers a year thru their retail experiences in sto… Read more ...
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