Buy second hand The Mobile Mind Shift Engineer Your Business To Win In The Mobile Moment by Ted Schadler Josh Bernoff Julie Ask book online in India

The Mobile Mind Shift Engineer Your Business To Win In The Mobile Moment - Ted Schadler Josh Bernoff Julie Ask SECOND HAND BOOK ONLINE



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The Mobile Mind Shift Engineer Your Business To Win In The Mobile Moment - Ted Schadler Josh Bernoff Julie Ask book

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The Mobile Mind Shift Engineer Your Business To Win In The Mobile Moment - Ted Schadler Josh Bernoff Julie Ask second hand book online from UsedBooksFactory

Book Details
Title/Author: The Mobile Mind Shift Engineer Your Business To Win In The Mobile Moment / Ted Schadler Josh Bernoff Julie Ask
ISBN: 9780991361007
Edition/Binding: NA / Hardcover
Category: LEADERSHIP-MANAGEMENT-BUSINESS,
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Related Category: LEADERSHIP-MANAGEMENT-BUSINESS,

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About The Mobile Mind Shift Engineer Your Business To Win In The Mobile Moment

Mobile has reprogrammed your customers’ brains.

Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context.

Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to:
•    Find your customer’s most powerful mobile moments with a mobile moment audit.
•    Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify… Read more ...
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