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Product Management In India - Majumdar SECOND HAND BOOK ONLINE

Product Management In India Majumdar detail

Product Management In India - Majumdar book

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Product Management In India - Majumdar second hand book online from UsedBooksFactory

Book Details
Title/Author: Product Management In India / Majumdar
ISBN: 9788120333833
Edition/Binding: NA / Paperback
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About Product Management In India

This completely revised and updated text, now in its Third Edition, continues to explain the underlying concepts of product management. In the process, the book equips the budding as well as the practising managers with sufficient knowledge about how to deal with different problems faced in managing any typical fast moving consumer good or durable product. Divided into three parts, the book provides, in Part I, a macro perspective of the Indian market. Part II offers an analytical discussion interspersed with vivid illustrations on conceptual issues like branding, segmentation, positioning and differentiation. Part III features several new products; it also provides latest information on the products presented in the earlier edition. In addition, it analyzes the current market situation prevailing for a particular product in India. Finally, here, each chapter shows how leading companies are successfully marketing the particular product in the Indian market. WHAT IS NEW IN THIS EDITION : The new edition incorporates the challenges offered by many new trends like growth of modern trade, explosion of the media, and the increasing influence of rural market in India. Chapters on The In… Read more ...

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