Buy second hand Electronic Commerce by Efraim Turban Jae Lee David King H Micheal Chung book online in India

Electronic Commerce - Efraim Turban Jae Lee David King H Micheal Chung SECOND HAND BOOK ONLINE

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Electronic Commerce - Efraim Turban Jae Lee David King H Micheal Chung book

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Electronic Commerce - Efraim Turban Jae Lee David King H Micheal Chung second hand book online from UsedBooksFactory

Book Details
Title/Author: Electronic Commerce / Efraim Turban Jae Lee David King H Micheal Chung
ISBN: 9780130653017
Edition/Binding: 2005 / Paperback
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About Electronic Commerce

For one/two-semester courses in Electronic Commerce. One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.* NEW-Seven new chapters. * Introduces students to the digital economy, e-marketplaces, EC services, auctions, e-government, C2C and intrabusiness, security, order fulfillment and M-commerce. * NEW-Revised and updated content throughout-Includes Internet marketing; company-centered B2B; web application development; and strategy. * Reflects the changes and period of consolidation that EC is going through, and focuses on the trend of proper strategy and implementation. * NEW-More exercises-Including role-playing and approximately 700 review and discussion questions and classroom projects. * Measures students comprehension and ability to apply knowledge, he Read more ...

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