Buy second hand Convergence Marketing by Windmahajan & Gunther book online in India

Convergence Marketing - Windmahajan & Gunther SECOND HAND BOOK ONLINE

Convergence Marketing Windmahajan & Gunther detail

Convergence Marketing - Windmahajan & Gunther book

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Convergence Marketing - Windmahajan & Gunther second hand book online from UsedBooksFactory

Book Details
Title/Author: Convergence Marketing / Windmahajan & Gunther
ISBN: 9780130650757
Edition/Binding: PAPERBACK / Paperback
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About Convergence Marketing

Meet the centaur: todays hybrid, converged consumerNot just bricks. Not just clicks. They want both-and more. Meet the 400,000,000+ centaurs worldwide wholl make or break your company Customerization: when and how to customize-and when not toHow to combine standardization, mass customization, and personalization-profitablyCommunity: Physical to virtual and back againCentaurs are social animals: you must be wherever they choose to socializeChannels: Call, click, or visit How to support high-value relationships that cut across multiple market channelsCompetitive value propositions: reshaping the value equationStrategies for leveraging all your new sources of value, from entertainment through innovative pricing to peace of mindChoice tools: Give me search engines and tools to make better decisionsHow to cope with the empowered consumerBeyond the silo: Refocusing technology, marketing, and business strategy on the centaur-and on transforming the organizationProcesses, structure, people, incentives, technology: aligning your entire organization to serve tomorrows best customersCase studies: beyond theory to realityHow todays smartest enterprises are meeting the challenge o Read more ...

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