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Description of the book - Communication Theory

Business Communication: Connecting at work is a comprehensive textbook designed especially for the post graduate students of business management. It takes a practice oriented approach to explain the core concepts of business communication with the help of examples, case studies, exhibits and a lot of illustrations.

The book opens with an introduction to business communication and enumerates various communication skills such as oral and non-verbal skills and listening skills. The next section focuses on writing skills. It highlights the importance of planning before writing. It goes on to discuss various kinds of written messages, including official documents such as reports and proposals. The following section looks at interpersonal communication skills. It comprises communication in groups and teams, negotiation skills, delivering good presentation and communicating effectively through visual medium. It is followed by a discussion on business etiquettes and cross cultural communication. The final section prepares the readers to develop effective resumes and face group discussions and interviews with confidence, along with insight in to important technologies related to business communication.

Students will find this book helpful for its comprehensive coverage. The book will also be useful for working professionals for its strong theoretical and practical base.

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