Buy second hand Call Of The Mall The Geography Of Shopping By The Author Of Why We Buy by Paco Underhill book online in India

Call Of The Mall The Geography Of Shopping By The Author Of Why We Buy - Paco Underhill SECOND HAND BOOK ONLINE



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Call Of The Mall The Geography Of Shopping By The Author Of Why We Buy - Paco Underhill book

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Call Of The Mall The Geography Of Shopping By The Author Of Why We Buy - Paco Underhill second hand book online from UsedBooksFactory

Book Details
Title/Author: Call Of The Mall The Geography Of Shopping By The Author Of Why We Buy / Paco Underhill
ISBN: 9780743235914
Edition/Binding: NA / Hardcover
Category: LEADERSHIP-MANAGEMENT-BUSINESS,
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About Call Of The Mall The Geography Of Shopping By The Author Of Why We Buy

The author of the international bestseller "Why We Buy" -- praised by "The New York Times" as "a book that gives this underrated skill the respect it deserves" -- now takes us to the mall, a place every American has experienced and has an opinion about.Paco Underhill, the Margaret Mead of shopping, has run hundreds of research assignments in malls across the country (and in Tokyo and European capitals). He has visited them, observed his fellow mall-ers, looked long and hard for his car in mammoth parking lots, chatted up the staffers, gone hunting for jeans with adolescent girls and anniversary shopping with guys.

The result is a bright, ironic, funny, and shrewd portrait of the mall -- America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time.

"Call of the Mall" is about desire and buying lingerie, about why the same camel hair coat costs twice as much in the women's department as it does in the boys'. It's about why shoes, handbags, and cosmetics are clustered, why Cartier is next to cut-rate, and why the movie theater is hard to… Read more ...
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