Buy second hand Kidnapped How Irresponsible Marketers Are Stealing The Minds Of Your Children by Reiher Robertacuff Daniel book online in India

Kidnapped How Irresponsible Marketers Are Stealing The Minds Of Your Children - Reiher Robertacuff Daniel SECOND HAND BOOK ONLINE



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Kidnapped How Irresponsible Marketers Are Stealing The Minds Of Your Children - Reiher Robertacuff Daniel book

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Book Details
Title/Author: Kidnapped How Irresponsible Marketers Are Stealing The Minds Of Your Children / Reiher Robertacuff Daniel
ISBN: 9781419505034
Edition/Binding: 2005-06-01 / PAPERBACK
Category: fiction-books,
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Related Category: fiction-books,

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About Kidnapped How Irresponsible Marketers Are Stealing The Minds Of Your Children

According to a 2004 study by the American Psychological Association, USD12 billion is spent each year on advertising messages geared directly to children and teens. Is it ethical to market to kids? Does advertising manipulate children? From the halls of Congress to marketing conferences, this contentious issue ignites discussions. Sorting out responsible marketing from what is inappropriate to children at different ages can be a mind-boggling task. Now two leading experts on marketing to children and youth product and program development, share their research, defining what is responsible advertising and marketing - and what is (and who is being) irresponsible. They bolster their case by outlining the psychological, sociological, and neurological dynamics of children, tweens, and teens. Most important, they provide age-appropriate guidelines and prescriptions about how to improve. The messages are coming at kids from all directions, with 20 categories of products and programs that can market irresponsibly to children. From toys, foods, clothing, sports equipment, electronics, TV, film, and the Internet, there seems to be no kid-safe space. their subconscious minds. Key issues t… Read more ...

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